The Chronicle of Philanthropy summarizes our service in the title: Evaluation Service Helps Small Donors Make Giving Decisions Like the Wealthy Do. While attempting to create controversy between Intelligent Philanthropy and other online charity evaluators, Suzanne Perry of the Chronicle highlights how "up-to-date" our charity information is compared to other options. She reviews the "health and performance standards" we recommend for evaluating each charity's operations and impact. And ultimately the article explores the question: should simple formulas be used to evaluate charities?